Sector · marketing and communication agencies
AI for marketing agencies: fewer production hours, more time for the idea
For marketing, content, social media and communication agencies. AI takes over the production work: content variants and translations, client reports, content planning and meeting notes. The idea, the strategy and the taste stay with you. At a marketing agency, content production became 50 percent faster and reporting took 30 hours a month less.
- 50% faster content production
- 30 hours a month saved on reporting
- The idea stays yours
50%
faster content production at a marketing agency
30 h
a month saved on reporting at the same agency
6
languages of product copy at EasyToys, straight into the ERP
132 h
a month saved at EasyToys
Worked with us
01 / What it is
What does AI do for a marketing agency?
In a marketing or communication agency, AI takes over the production work: the twentieth variant of an ad, the translation of forty posts, the monthly report for every client, the content calendar and the notes from the briefing. The idea, the strategy and the taste stay with the agency. That's what clients come for, and AI isn't better at it.
What AI does do is make room. In most agencies, a good part of the week goes to work that doesn't require creative thinking but still has to be done: pasting screenshots into a deck, pulling figures from five dashboards, putting the same message into four formats. Nobody joined an agency to do that.
At a marketing agency, we built an AI content assistant and automated the planning and the client reports with n8n. Content production became 50 percent faster and reporting takes 30 hours a month less. Hours that can go back to clients and ideas.
01Content and variants
First drafts, formats and variants in each client's voice.
02Translation
The same message in several languages, ready for a native speaker to check.
03Client reports
Figures gathered, charts made, a first interpretation. The account manager tells the story.
04Planning and meeting notes
Content calendar, briefings and meeting notes in order, without giving up your Friday afternoon.
02 / Honest
What doesn't AI do in an agency?
AI doesn't come up with the idea, doesn't choose the strategy and has no taste. It doesn't know the client the way you do, and it doesn't know what was said between the lines in the last meeting. That's why we divide the work like this: AI makes, the agency chooses. Here's what that looks like, task by task.
| AI | The agency | |
|---|---|---|
| The idea and the concept | At most a sparring partner | Comes up with and chooses the idea |
| The strategy | · | Sets the direction, together with the client |
| Taste and final editing | · | Decides what's good enough |
| First draft of the copy | Writes in the client's voice | Sharpens and approves |
| Variants and formats | Makes them, in every format | Picks the one that works |
| Translations | Translates in the brand's tone | Has a native speaker check them |
| Client report | Gathers figures, makes a first interpretation | Tells the story and gives the advice |
| The client relationship | · | Entirely |
Taste can't be automated. But a lot of the work you need to get through to have time for it can.
03 / Sound familiar?
Friday afternoon at the agency.
The fun part is the idea. The work that eats up the hours is everything that comes after it.
The monthly report
“Fourteen clients, fourteen dashboards, and a whole week of pasting screenshots into a deck.”
Twenty variants
“The concept has been approved. Now for twenty formats, three lengths and two target audiences.”
The briefing
“The briefing is spread across three emails, a voicemail and a remark by the coffee machine.”
Four languages
“The campaign also needs to go out in German, French and English. The translation agency delivers in two weeks.”
The content calendar
“The calendar runs three weeks ahead. Except for the client with the most posts.”
Logging hours
“Which client did I log Tuesday's hours to? No idea, I spent the whole day on reports.”
04 / Applications
Six applications of AI in a marketing or communication agency.
For each application: which systems we connect to, who approves and what it delivers. The figures come from cases; where we don't have a measured figure, we describe what changes. What it delivers for you, we calculate in the AI Quick Scan.
30 h
Client case · Marketing agency
Client reports
AI pulls the figures from clients' advertising and analytics accounts, makes the charts and writes a first interpretation of what stood out. The account manager tells the story.
- Systems: analytics and advertising accounts, Google Workspace or Microsoft 365, n8n
- Who approves: the account manager, before it goes to the client
- Delivers: 30 hours a month saved on reporting at a marketing agency
50%
Client case · Marketing agency
Content production and variants
A content assistant that knows each client's voice, target audiences and the words that are and aren't allowed. First drafts, variants and formats, based on the approved concept.
- Systems: brand documents per client, Google Workspace or Microsoft 365
- Who approves: the copywriter or content marketer
- Delivers: 50% faster content production at a marketing agency
6 languages
Client case · EasyToys
Multilingual content
The same message in every language the client needs, in the brand's tone. At EasyToys, AI writes product copy in six languages from supplier information, straight into the ERP.
- Systems: the client's CMS, online store or ERP
- Who approves: a native speaker or the client
- Delivers: 132 hours and € 6,600 a month at EasyToys
Planning
Content planning
Each client's content calendar filled with proposals based on themes, campaigns and what worked well before. With a reminder when input from the client is missing.
- Systems: your planning tool, HubSpot or a shared calendar, n8n
- Who approves: the strategist or content manager chooses
- Delivers: a calendar that keeps up; also part of the marketing agency case
Briefings
Briefings and meeting notes
After the kick-off or client meeting, the notes are ready, with the agreements, the deadlines and a first briefing for the team. In one place instead of in three emails.
- Systems: Microsoft 365 or Google Workspace, your project tool
- Who approves: the project lead or account manager
- Delivers: less 'what did we agree again?'
Proposals
Proposals and pitches
A first draft of the proposal in your format, with the client information from the CRM and relevant cases from earlier work. The last mile and the price are yours.
- Systems: a CRM such as HubSpot or Salesforce, your archive of proposals
- Who approves: the account manager or partner
- Delivers: at another of our clients, sales proposals went from 4 hours to 1 hour
05 / Before and after
A month at the agency, before and after.
Six jobs that come back every month. Where there's a measured client result, it's included; for the others we describe what changes.
- Marketing agency: 30 hours a month
The monthly report
Before
Pulling figures from five dashboards per client, pasting screenshots into a deck, writing a summary.
With AI
The report is ready with figures, charts and a first interpretation. The account manager tells the story.
- Marketing agency: 50% faster
Posts for the whole month
Before
Every post from a blank page, all over again for each platform.
With AI
First drafts per platform in the client's voice. The content marketer chooses and sharpens.
A campaign in four languages
Before
Waiting for the translation agency, and then adjusting the tone anyway.
With AI
Translations in the brand's tone, ready for a native speaker to check.
The briefing
Before
Reconstructing a briefing from three emails and a voicemail.
With AI
Meeting notes and a first briefing straight after the meeting, with the agreements in them.
- Sales proposal: 4 hours → 1 hour
The proposal
Before
Copying and pasting from old proposals, and hoping there's no old client name left in it.
With AI
A first draft in your format with the right client details. The account manager writes the rest.
The content calendar
Before
Keeping the calendar up to date by hand and chasing clients for input.
With AI
Proposals in the calendar and a reminder when the client's input is missing.
AI makes the twentieth variant. The first idea comes from you.
The more production work AI takes over, the more time is left for the work clients come to an agency for.
06 / Cases
What it delivers, at an agency and at a brand.
A marketing agency that sped up its content and reporting, and a brand that no longer writes product copy in six languages by hand.
07 / Do the maths yourself
What does AI deliver for your agency?
Three numbers: how many people work on production, reporting and planning, how many hours of repetitive work they have per week, and what an hour costs. Then you see what's freed up for new clients or better work.
Calculator
Retyping, searching, answering emails, reporting
Share AI takes over
We always advise on the expected scenario, never on the best case.
Value per year
€ 264,960
Hours back per year
5,888
3.5FTE of extra capacity, without hiring anyone.
This fits package M.
The savings clear the 2x threshold of € 192,000. In the Quick Scan we check it against your own processes.
An estimate based on your input and the assumptions above. Not a quote and not a promise: the real numbers come out of the Quick Scan.
08 / What to watch for
Six pitfalls for agencies, and how we avoid them.
Every client sounds the same
An assistant without brand rules writes the same copy for everyone. That's why every client gets their own profile with voice, examples and words that aren't allowed.
Outsourcing the idea
If you let AI come up with the concept, you get the average of what already exists. The idea stays human work.
Claims that aren't true
AI sometimes makes up a figure or a promise. A human reads everything that goes out.
Client data in stand-alone tools
Client data doesn't belong in a free chatbot. We build on business environments and the data stays in the EU. Also read ChatGPT and the GDPR.
Clients who find out later
Tell clients in advance how you use AI and who checks the work. That prevents an awkward conversation afterwards.
Building what you can buy
Does your tool already have a good AI feature? Use it. We build where off-the-shelf stops, usually between systems.
09 / How to approach it
From first conversation to the report that builds itself.
We build within the AI Partnership. You start with the € 6,000 AI Quick Scan: one day at your office, and within a week a business case per opportunity.
- 01
Intro call
Fifteen minutes
Where do most of the non-creative hours go: reports, variants, translations or planning?
- 02
AI Quick Scan
One day plus a week
Observing account managers, content creators and planning. A business case per opportunity, a twelve-month roadmap and package advice.
- 03
Brand rules per client
First weeks
Recording each client's voice, examples and the words that are and aren't allowed. Everything else rests on that.
- 04
First process live
Quarter 1
Usually the client reports. A human approves everything before it goes to the client.
- 05
Expand
After that
Content production, translations, planning. And training for the team, so everyone also works better with it themselves.
10 / Questions
Frequently asked questions about AI for marketing and communication agencies.
What can AI do for a marketing agency?
In a marketing or communication agency, AI can prepare client reports, write first drafts and variants of content in each client's voice, translate content, fill the content calendar and write up meeting notes and briefings. The idea, the strategy and the taste stay with the agency. At a marketing agency, this made content production 50 percent faster.
Does AI take over the creative work?
No. AI is good at varying, translating, summarizing and gathering. It isn't good at the one idea that carries a campaign, and it doesn't know the client the way you do. If you let AI come up with the concept, you get the average of what already exists. We use AI for the production work, so more time is left for the idea.
Can AI create client reports automatically?
Largely. AI pulls the figures from the advertising and analytics accounts, makes the charts and writes a first interpretation. The account manager tells the story, gives the advice and approves before it goes to the client. At a marketing agency, that saved 30 hours a month.
How do you make sure AI writes in each client's voice?
By creating a profile per client: the tone, examples of approved copy, target audiences and words that aren't allowed. The better the examples, the better the first draft. Without examples, we assume at most 40 percent reliability, and we say so in advance.
Can we use client data in AI tools?
Not just like that in a free chatbot. We build on business environments with agreements on storage and use, and the data stays in the EU. Also agree with your clients how you use AI. What is and isn't allowed with personal data, you can read in ChatGPT and the GDPR; if in doubt, have a lawyer take a look.
Which tools do you connect to?
To what you already use: Google Workspace or Microsoft 365, a CRM such as HubSpot or Salesforce, your planning or project tool, and your clients' advertising and analytics accounts. We usually build in n8n, with custom work where needed. The condition is API access with the right permissions.
Is AI also worth it for a small agency?
That depends on the volume. A partnership with NinA AI starts at € 4,500 per month and has to earn itself back at least twice in the first year. For a small team with a few clients, that usually doesn't pay off. In that case, start with an on-site workshop for the whole team (€ 4,500 per half day), so everyone works smarter with ChatGPT, Copilot or Claude.
What does AI cost for a marketing agency?
You start with the € 6,000 AI Quick Scan. After that, the AI Partnership runs on package S (€ 4,500 per month, 30 hours), M (€ 7,500 per month, 50 hours) or L (€ 12,000 per month, 80 hours), for a minimum of twelve months. We only start if the partnership earns itself back at least twice in the first year. All amounts excluding VAT.
More time for the idea?
Book a fifteen-minute intro call. Together we'll look at where the production hours are in your agency, and which of them AI can take over.
01
Intro call
Fifteen minutes, no strings. Where does work get stuck and what do you want to achieve?
02
AI Quick Scan
One day on site. Within a week, a business case and a roadmap.
03
AI Partnership
A dedicated team that builds, trains and shows what it delivers every month.
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