Frequently asked questions about AI for your business

NinA AI Agency is an AI agency from Amsterdam that helps organizations actually use AI in their work. We do three things: knowledge (talks and workshops), advice (the AI Quick Scan and a roadmap) and building (workflows and AI agents in your own systems). Our main product is the AI Partnership: a dedicated team that builds, trains and shows what it delivers, for a minimum of twelve months. We have helped more than 160 organizations so far.

NinA AI is based at Johan Huizingalaan 763A in Amsterdam and was founded in 2024 by Olaf Lemmens, AI speaker and LinkedIn creator. The team consists of more than ten AI specialists: consultants, developers, project management and business development. We are registered with the Netherlands Chamber of Commerce (KVK) under number 93390688. Read more about the team on about NinA.

We have worked with Schiphol Group, ASML, the Dutch Police, Action, Boskalis, the Municipality of Lelystad, KplusV, DA Drogist, De Baak, EasyToys and KernBouw, among others: from large organizations to fast-growing SMEs. Results from practice, such as 132 hours a month saved at EasyToys, are in our cases.

With us, advice, building and training sit in one dedicated team. The consultant who maps out your process works alongside the developer who builds it and the trainer who brings your people along. We work with the APO method: first calculate what AI delivers, only then build. We only start if the savings in the first year are at least twice the investment, there is always a human in the loop and there is no lock-in.

No. Our office is in Amsterdam, but we work throughout the Netherlands. For the AI Quick Scan, talks and workshops, travel costs within the Netherlands are included. A talk can also be given online.

A talk or keynote costs € 2,450. A hands-on workshop costs € 4,500 per half day: about three to four hours, ideal for 6 to 15 participants. Travel within the Netherlands is included, and talks and workshops are invoiced in advance. All amounts exclude VAT. More on AI training.

Good prompting on their own tasks, handling company data safely, which tasks are and aren't suited to AI, and concrete applications for each role. We work with your own examples, such as quotes, customer emails and reports, so people save time that very same week. 'Our whole team walked out with concrete ideas that we started using that same week,' said Judi van den Berg of DA Drogist after a workshop.

Yes, in whichever tool your organization uses. Training in ChatGPT, Microsoft Copilot or Claude comes down to the same thing: better work in less time, safely with your data. See AI training for the options. Still unsure which tool fits? Read ChatGPT, Copilot or Claude.

Training on the tools and tasks your people actually use is a very concrete way to work on AI literacy. Since 2 February 2025, Article 4 of the EU AI Act has asked organizations that use AI to work on this. The law doesn't prescribe a fixed format and a certificate isn't mandatory. Do keep a record of who received which training. More on AI literacy. This is not legal advice.

We share knowledge for free: the knowledge base, the glossary, our benchmarks, the blog and the freebies with prompts and n8n workflows. The self-assessment on the site and the newsletter are free too, as is a fifteen-minute intro call. Talks, workshops, the Quick Scan and the partnership are paid.

Workflows that move work along automatically, AI agents that carry out tasks in your systems, integrations between systems and, where needed, custom software. Examples: getting orders and requests from emails into the ERP, preparing answers to customer questions, writing product copy and processing invoices. At Van Berkel Professionals, request handling saved 192 hours a month. More examples in AI agents in practice and in our cases.

Most systems that have an API, including the Dutch packages Exact and AFAS, SAP, Microsoft Dynamics, Salesforce, HubSpot, Microsoft 365, Google Workspace, Shopify, and warehouse and transport systems. n8n often sits in between for the integrations. If a system has no API, it's harder, but usually not impossible.

From go-ahead to the outcome of the Quick Scan takes about three weeks. In the AI Partnership, the first workflow or agent usually goes into production in the first quarter. After that, the processes on the roadmap follow one by one, so every quarter you can see what's running and what it delivers.

Yes, n8n is our standard for workflows and AI agents. It charges per execution of the whole workflow, we can choose the AI model for each task, and it runs wherever you want, including in the EU. Why we choose n8n over Make and Zapier is explained in n8n, Make or Zapier.

Often, yes. As an option with the Quick Scan, one of our developers checks your prototype: is it secure, and can it go live as it is? The gap is usually in security, error handling, integrations and management. We make it production-ready within the partnership. Also read from vibe coding to production.

Pick one process with a lot of manual work and a measurable outcome, measure how much time it takes now, check whether the data is available and secure, test with a human in the loop and only then scale up. Train your people at the same time. That is the core of our APO method: first the process, then the technology. The full step-by-step plan is on AI implementation.

AI that creates something new: a text, a summary, an image or code. ChatGPT, Claude, Gemini and Copilot all work this way. The difference with traditional AI: traditional AI predicts or classifies, generative AI creates. An explanation with examples for businesses is in what is generative AI?

An AI agent is software that is given a goal and carries out the steps to reach it by itself, with access to your systems. For example, it reads an email, looks up the order in the ERP and prepares a reply. A chatbot talks, an agent acts. Read what is an AI agent.

If your team works in Microsoft 365 all day, Copilot is the obvious fit. ChatGPT is the broadest all-rounder and Claude is strong at writing, long documents and independent work. Choose based on data agreements, integrations and how the tool scores on your own tasks. See ChatGPT, Copilot or Claude and our benchmarks.

Yes. There is no general exemption for SMEs. Since 2 February 2025, the EU AI Act has asked, among other things, that organizations using AI work on AI literacy. Which other rules apply depends on what you do with AI and how high the risk is. Read the EU AI Act for SMEs. This is not legal advice.

AI mainly takes over tasks, not entire jobs. It takes away retyping, searching and preparation, so people have time for advice, customer contact and their craft. The organizations we help usually use that time to grow without hiring extra people. At Wens Chalets, employee happiness rose from 7 to 9 out of 10.

Start with the work and ask the people who do it where time leaks away. Choose one process together, train on real tasks, appoint a champion in each team, agree on house rules and measure against a baseline. And have the honest conversation about what AI will and won't do. The six steps are in AI adoption.

Processes with high volume, digital input (email, PDF, forms), rules with exceptions and an outcome you can check. Think of order entry, invoice processing, customer questions, quotes, reports and looking up knowledge. Less suitable: work that rarely occurs, work where the data is missing and work where personal liability is at the core. Test a task with the seven questions.

According to Statistics Netherlands (CBS), 33 percent of companies with 10 or more persons employed used one or more AI technologies in 2025. Among large companies it's two in three, among micro businesses one in seven. More figures, each with its source, are in AI in the Netherlands in numbers.

There is no national Dutch subsidy for implementing existing AI tools or for hiring an AI agency to do so. Schemes such as the WBSO (a tax scheme for R&D work), the MIT scheme and the Innovatiekrediet (Innovation Credit) are meant for your own development work and innovation projects. Through SLIM, a training plan may qualify, but not the training itself. See AI subsidies in the Netherlands.