NinA AI

On our way to the #1 AI agency in the Netherlands

From AI knowledge to a working AI organization.

NinA helps B2B organizations automate processes with smart AI agents and workflows, without overhauling your entire IT landscape. Your dedicated AI partner.

No strings attached, 15 minutes, reply within 24 hours. Or request a keynote.

Agents at work

live at clients
  • 09:12Order agent: 14 orders processed into the ERP
  • 09:26Invoice workflow: 28 invoices matched, 0 errors
  • 09:41Report agent: draft calculation ready for review
  • 10:05Voice agent: callback scheduled in the calendar
  • 10:18Dashboard: 6.2 hours saved since midnight

Example of a continuous agent log with completed tasks.

Go play with AI.It's the only way to grow.

These organizations went before you

  • ASML
  • Schiphol Group
  • Action
  • Boskalis
  • DA Drogist
  • De Baak
  • Gemeente Lelystad
  • EasyToys
  • KernBouw
  • De Koffiejongens
  • de nieuwe arts
  • Last Mile Solutions

0+

organizations helped

0+

workshops and sessions

9.3

average rating

0+

specialists

Free, in two minutes

Where does your organisation stand today?

Seven questions, one per dimension of AI maturity. Score from 1 to 5 and the web moves with you. The dashed line is where an AI Partnership gets you within twelve months.

AI Maturity Quick Scan

1 = nothing in place · 5 = fully sorted

  • Strategy and Vision

    Is there a shared AI vision and a mandate at board level?

  • Data foundation

    Is data central, structured and accessible?

  • Technology and Infrastructure

    How easily do you connect new systems to existing ones?

  • People and Skills

    Does the team know AI tools, and is there room to learn?

  • Processes and Adoption

    Are processes documented and actively optimised?

  • Governance and Risk

    Is there policy for AI use, privacy and security?

  • Culture and Change

    Is there room to experiment, to fail and to learn?

StrategyDataTechnologyPeopleProcessesGovernanceCulture

3.0

your score

4.0

target · after 12 months

Start here

Strategy and Vision

your lowest score, so the biggest gain

You have loose pieces in place

Enough to start with, too little to build on. The gain is in tying together what is already there.

Free, no strings

Send us your profile and get an analysis back

  • Which of the seven dimensions we would tackle first, and why that one
  • Two examples of what that delivered at a comparable organisation
  • Whether a single workshop makes more sense here than a partnership, or the other way round

Your mail app opens with your seven scores in it, addressed to noud@nina-ai.nl. You send it yourself, so we store nothing until you hit send. Reply within 24 hours, from a human.

Indicative and not stored: we do not keep your answers. The real baseline we do on-site during the Kickoff, across all seven dimensions.

Our method

The scan above is step 1 of the APO method.

AI Process Optimisation: one session that maps which processes AI can take over, what that delivers per year in hours and euros, and what it costs to build.

APO method
  1. 1Where you standBaseline across seven dimensions
  2. 2From opportunities to processesThe work in measurable steps
  3. 3From manual to AIWhat AI does, where a human stays in control
  4. 4Priorities and business caseSavings, investment, payback time

What you walk away with

Savings per yearEUR 148,000
First-year investmentEUR 79,500
Payback time6.4 months

Worked example. Your own numbers take shape live in the session.

Most organizations get stuck in phase 1. The value is in phase 3 and 4.

From prompting to agents, and back again. Every phase feeds the next.

  1. Phase 1

    Prompting

    Your team works with ChatGPT and Copilot. Useful, but the gains stay individual.

  2. Phase 2

    Assistants

    Custom GPTs and skills for the daily work. We design the plan and the prompt library.

  3. Phase 3

    Workflows

    Automations that run without anyone pressing a button. This is where the hours start adding up.

  4. Phase 4

    Agents

    Digital colleagues that plan, execute and report, with a human in the loop.

Which product you need depends on where you are now.

Four phases, and the products that belong to each. The partnership runs through all four.

AI Knowledge

Prompting

It starts with knowledge. We bring it with keynotes and workshops tailored to your industry. After half a day everyone knows what is possible, and more importantly: what is possible tomorrow.

Phase 1 of 4

Olaf Lemmens on stage during a NinA AI keynoteAI Keynote

The AI Partnership runs through all four phases

You can buy the individual products one at a time. If you would rather not decide again every time, the partnership is the fixed capacity that covers all four phases, with a team of 10+ specialists.

See the AI Partnership

See it work

We deliver working workflows, not reports in a drawer.

From incoming email to labeled data in your tools. This is how it runs at clients: at Van Berkel Professionals, over 100 requests per day.

  1. 01

    Incoming email

    A request with a PDF attachment lands in the shared inbox.

  2. 02

    Agent reads and extracts

    The agent pulls out the relevant fields: client, request type, deadline.

  3. 03

    Labeled and routed

    The request is labeled by relevance and pushed into your own tools.

  4. 04

    Human checks

    Your team reviews the edge cases. Everything else is already done.

Human and AI, each at their best.

Every agent we build works like this: the agent proposes a plan, you approve, adjust or take over. The human stays in the loop.

Plan for approval

  • 1Read the 14 new requests from the inbox
  • 2Extract client, request type and deadline
  • 3Create tasks in MS Planner and update the CRM
  • 4Flag 2 edge cases for human review
Approve planAdjustTake over

An AI partner costs less than 1 FTE and returns more than 13x.

Hours, before and after

  • Invoice processing12h → 1h per week
  • Request intake10h → 2h per week
  • Proposals and reports8h → 2h per week

Grey: before the build. Purple: after. Based on client projects.

0 hrs

saved per month at Van Berkel

± 4.5 mo

payback time, EUR 77k vs EUR 28k

13x

return on value created

7 → 9

employee happiness at Wens Chalets

No lock-in, you own the IP, and a team that builds what it preaches.

No lock-in, you own the IP

ISO 27001 and NEN 7510 compatible. When we're done, you can carry on without us.

EU hosting in Amsterdam

Cross-industry patterns

The same patterns from hospitality to transport: live faster and at lower cost.

We build what we preach

NinA runs internally on the same agents we build for clients.

Proof from practice

160+ organizations, 100+ workshops, since 2024.

The DA Drogist team after the NinA AI workshopWorkshop at DA Drogist
“You could feel the energy. Our whole team walked out with concrete ideas we started using that same week.”
Judi van den Berg · Category Manager, DA Drogist

Sessions rated 9.3

See all client cases

From the founder

Daily AI insights from Olaf Lemmens

Daily posts on AI, automation and agents on LinkedIn. Practical, clear and directly applicable. Nominated as AI Person of the Year.

  • Practical AI insights
  • Smarter automation
  • Less hype, more application
Follow Olaf Lemmens on LinkedInOlaf Lemmens · Founder NinA AI

Let's take the first step together.

Book a free 15-minute intro call, or request a keynote or workshop right away.

No strings attached, reply within 24 hours.

  • 160+ organizations
  • Sessions rated 9.3
  • Based in Amsterdam